A&P Executive - PR & Digital Marketing
Công ty TNHH Keppel Land Việt Nam - Bất động sản
Phòng 3, Lầu 26, Saigon Centre Tower 2 67 Lê Lợi, Phường Bến Nghé, Quận 1, (Tỉnh/Thành phố) Hồ Chí Minh
- A supportive team environment
- Opportunity for career development
Chi tiết công việc
- Create and implement digital activities to develop customer data to drive traffic to the shopping mall and boost sales.
- Manage the social media channels (Facebook, Instagram, Zalo, YouTube…) of the shopping mall.
- Manage the shopping mall’s Wi-Fi marketing.
- Plan, create and execute content for email marketing/e-newsletters and mobile/SMS marketing.
- Create content for CRM activities.
- Develop and run regular social promotions and campaigns and track their success.
- Measure the impacts of all digital marketing campaigns against goals (ROI and KPIs).
- Collate and analyze market trends/insights and competitors’ campaigns/activities.
- Manage digital agencies.
- Other marketing-related projects as assigned.
Yêu cầu công việc
- Bachelor Degree with major in Economics, Communications, Marketing or -Business-related studies
- Minimum 4 years of experience in Digital marketing, PR & Communication
- Knowledge about social media, SEO/SEM, Google Display Network (GDN), - Google Adwords, Google Analytics, online marketing key performance indicators (KPIs)
- Basic knowledge in graphics arts software and HTML for website applications or willingness to learn
- Knowledge in AutoCAD or Adobe Creative Suite with a concentration in Adobe Illustrator, Photoshop, and InDesign… is a plus
- Good command of English and Vietnamese copywriting
- Excellent communication skills, creative and innovative thinker
- Ability to catch new trends quickly, analyse data and market insight